There is no doubt that QR Codes are the future of real estate. More and more people use their smartphones for internet. There is a lot of confusion on how QR Codes should be applied in real estate applications. It’s simple really. Stay away from the free QR Codes that are free and only do simple re-directs. You can’t track the scans and so you have no idea if the marketing platform your using it in is effective or not. Instead use a paid analytics program that allows you track each scan. You’ll capture information from the scanner and you can tell how effective your marketing is. You can use QR Codes on your listing signs. Anyone who sees you sign can scan, enter their info and see more information about the property. Obviously this information is way more helpful in tracking various marketing efforts.
Keep in mind, when using QR Codes your website needs to be displayed in a mobile ready format. You will have a hard time getting quality leads if your users aren’t able view the information they are looking for after they scan. If you would like some more information on QR Codes and applications they can be used for in real estate click here.