First lets explain what capture rate is. Capture rate is the number of visitors to your website divided by the number of people that actually register on your site. The average real estate website has a capture rate of approx. 1 in 90. That is 1 lead for every 90 people coming to the site.
To improve the capture rate of your real estate website you have to understand what your buyers and sellers are looking for. No offense, but it’s not real estate agents. They want information. Instead of your website being a Realtor site with listings, it should be a community based website with lots of information.The average visitor to you website will decide in 4 seconds or less if they are staying on your site or moving on to a competitors. It’s critical you catch your site visitors attention immediately. Buyers and sellers want to search. They want the information as quick as possible and they don’t want to spend a lot of time looking for it. Below is a link to a website created by DIG Marketing that looks great and is extremely functional as well. All of the searches are on the homepage that a buyer or seller would be looking for.
The most important thing that this site does is it won’t ask for the prospects information until after they want to see the details for a particular property. Now you have their interest and they are more likely to give you a good name and number.
If you would like more information about Real Estate Websites please click here.