People are using their smartphones to access the internet more and more every year. QR Codes are still brand new to the US real estate market. They’ve been successfully used in the UK in real estate applications for the last 6 years. Most Realtors know that you can go and download a free QR Code that will redirect people to your website. The question is what the heck are you supposed to do with the QR Code now that you have it? Furthermore, how do you know if it’s even being used?
There is a huge difference between free QR Codes and QR Code Analytics. Analytics is set up so that you have different campaigns. You can use a different campaign on each listing you have. You can use a campaign on your business cards. You can use a campaign on your flyers or other print media you use. The possiblities are endless. Utilizing analytics with your QR Codes allows you to track each scan and generate leads from your campaigns. Imagine handing your business card to someone and they flip it over, scan the code, and are directed to your website. But now because you have analytics you can track to see how effective each campaign is.
Lets paint another picture for you. A buyer walks by one of your listings. Outside they see a “for sale” sign. What do they do? They look at the sign, maybe peek in the windows and walk away. That’s an opportunity missed and you didn’t even know about it! Now, lets say you have a QR Code on your sign. The interested buyer sees the sign, notices the QR Code and scans it with his smart phone. He enters in his information(which he is willing to do to see the information because he’s standing right there). Then the buyer is directed to a page on your website with the details too that specific listing. Talk about a warm lead!
The best thing about QR Code Analytics is the price. It’s less than half the price of Google Adwords and can drive better quality leads. There is no downside to using QR Codes. The smartphone QR Code scanners are free and can be downloaded anywhere including our website http://www.DIGMarketing.com/QR-Code-Marketing.html
It is also very important to remember that you will need a mobile ready website. If someone visits your site through their mobile phone and can’t see or find anything, you will lose that prospect. Finding a real estate website that is affordable and mobile ready can be a challenge. Take a look at http://www.DIGMarketing.com/Real-Estate-Websites.html. These are excellent mobile ready websites that cater specifically to Real Estate Agents. They are already set up for to capture leads from web traffic and mobile ready to capture mobile traffic you drive through the use of QR Codes.