What is SEO?

Search Engine Optimization (SEO): Setting up a website in such a way that it increases in ranking in the free section of the search engine.

Why is this important to real estate agents?

Google has made recent changes to the way that websites rank. Any website with duplicate content will lose ranking. Most real estate agents have duplicate content on their template sites. This makes SEO a critical part of staying ahead of the competition. Effective SEO will eventually allow you to drive traffic without spending money on pay-per-click. Your rank in the major search engines Google, Yahoo and MSN will increase on a monthly basis.

How do I know it’s worth it?

There is a very good chance that most of the top agents you know are doing something type of SEO. The more traffic you drive to your website, the better your potential for leads. If that traffic comes in free on a monthly basis then it’s all the better.

What can I expect from having DIG Marketing optimize my website for the search engines?

DIG Marketing builds out 10 completely custom SEO pages into your website per month. There is no use of subdomains on the site. Each page built is added to your actual website. This helps us to increase the lead capture rate of each page. What is the point of driving traffic if you can’t capture it from each page on your website? The pages are built to capture traffic for specifically selected keywords. These keywords are researched to give you the best chance of achieving a high ranking. Clients can expect rankings to increase within the first few months as more and more pages are built and added to your website.